Why Most People Fail at Fitness (and How to Fix It) | Brandon Cullen
Description
Meet Brandon Cullen, founder of MADabolic, who’s redefining the fitness industry by blending human connection with smart technology. Rooted in the belief that consistency beats intensity, MADabolic’s unique programming is built around strength, simplicity, and long-term wellness. Drawing on his journey from athlete to entrepreneur, Brandon shares how resilience, leadership, and data-driven decisions fuel sustainable business growth. With a clear vision for the future of fitness, he’s building a model that prioritizes real results, personal health, and understanding your core consumer. This is a conversation about stripping things down to what works—and showing up 1% better every day.
Chapters
00:00 The Genesis of MADabolic: Blending Fitness and Technology
11:38 Consistency Over Intensity: The Key to Fitness
21:50 Programming for Life: The Metabolic Approach
30:43 Navigating Technology: A Human-Centric Fitness Experience
32:57 From Athlete to Entrepreneur: Overcoming Business Challenges
33:31 Resilience and Adaptability in Sports and Business
35:10 Leadership vs. Management: A Personal Journey
39:31 Vision and Growth: Defining Success in Business
41:50 The Importance of Culture in Business
47:24 Market Positioning and Consumer Understanding
51:32 Data-Driven Decisions in Location Strategy
54:44 Simplifying Life: Back to Basics in Health and Fitness
Brandon Cullen on LinkedIn: https://www.linkedin.com/in/playingguilty/
United States
